Pizzikotto launches its new digital ecosystem

Pizzikotto is renewing its digital presence with an ecosystem designed by IKON, in collaboration with Cigierre through the joint venture YOUNIQUE.
This vision marks a step forward in the customer experience — both online and in store — thanks to integrated and scalable solutions.
At the core lies Immersiva, the platform that powers Cigierre’s entire digital ecosystem and fuels every interaction with the group’s brands.

The new Pizzikotto ecosystem introduces five key elements:
 

1. Website redesign → intuitive and dynamic, offering immediate access to information and services.
2. New mobile app → designed to create a direct and lasting connection with customers.
3. Advanced promotional engine → enables data-driven management of campaigns and couponing.
4. Enhanced loyalty engine → points-based programs, missions, and multi-tier gamification to reward every interaction.
5. E-commerce platform → simple and seamless purchases for both take-away and delivery.

This is more than a technological upgrade: it’s the outcome of an ongoing partnership built on trust and a shared vision.
Together with YOUNIQUE, IKON has designed a complete, scalable, and customer-centered ecosystem: a journey made of flavor, innovation, and connection.