Ingka Centres /
Tiare Digital Experience
PLAY VIDEO
The Tiare Shopping Mall becomes digital and puts on a show
A new “shopping experience” where digital becomes an element to involve the public also on an emotional level: this is the approach that INGKA Centers (formerly Ikea Centers) has chosen to adopt, identifying IKON and Samsung as the technological partners of the project.
IKON has designed, created and managed the broadcasting of multimedia content displayed on over 240 square meters of Samsung LED panels, inside the Tiare center in Villesse. Our creative team took care of all the phases of designing and creating the contents, creating real entertainment shows.
From concept to storyboard writing, from casting to choreography, from directing to video shooting, editing, post-production and motion graphics to the composition of the original music: everything was designed to involve the audience in a unique shopping experience.
Ledwall System Design
IKON collaborated with Samsung in the different phases of the Ledwall system design, taking care of the design and studying the optimal configuration to provide a truly unique and engaging digital experience.
Content schedule: Mood and ADV
The project was conceived to offer the public an immersive experience that constantly varies according to the different moments of the day and the year. A set of "mood" content that ranges from nature to cities of art and abstract themes, alternates with promotional spots created for tenants.
Shows
In addition to moods and ADV, Ikon has also created some themed shows: "Journey around the world", "Hyperloop", "Dream and time", are all digital experiences with original soundtracks lasting about 10 minutes each.
To implement the Tiare Digital Experience, IKON has deployed a team consisting of:
- Interior Designer
- Account
- 3D artist
- Project Manager
- Creative Director
- Video Director
- PostProduction & VFX Specialist
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