Istituto Zaccagnini presents its new website designed by IKON
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4 May 2022
It is online the new website realized by IKON for Istituto Zaccagnini, the biggest school for Optic and Optometry in Italy.
The architecture and the User Interface have been develpped to facilitate the navigation experience inside the website sections. Thanks to the deep content optimization, the user is taken through all the customer journey steps, from the first contact of the exploratory phase up to the conversion and loyalty.
Users can discover the branches thanks to the virtual tour realized in the Bologna and Milan buildings and to the wide multimedia section that collects video and images of the insititute life. Moreover, the website allows to subscribe to orientation meetings and finalize enrolment to basic and professional training courses.
The site has a rich news section that informs student about important events and field conventions for continuous learning, to encourage users return.
The webpage is completely based on IKON Digital Experience Platform that allows easy content management by clients.
The architecture and the User Interface have been develpped to facilitate the navigation experience inside the website sections. Thanks to the deep content optimization, the user is taken through all the customer journey steps, from the first contact of the exploratory phase up to the conversion and loyalty.
Users can discover the branches thanks to the virtual tour realized in the Bologna and Milan buildings and to the wide multimedia section that collects video and images of the insititute life. Moreover, the website allows to subscribe to orientation meetings and finalize enrolment to basic and professional training courses.
The site has a rich news section that informs student about important events and field conventions for continuous learning, to encourage users return.
The webpage is completely based on IKON Digital Experience Platform that allows easy content management by clients.
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