Barcolana /
Multichannel Communication
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Barcolana, the largest regatta in the world, makes you dream even from land.
IKON has been Barcolana's digital partner since 2014 and offers its expertise and consultancy in the technological field and beyond. The collaboration consists first of all in the design and development of the website dedicated to all the initiatives related to Barcolana. The contents, constantly updated, can also be used from the mobile app created for iOS and Android. In 2019 the site was also enriched with an e-commerce platform, a promotion tool and a new channel to encourage the growth of the event: merchandising objects made ad hoc and branded Barcolana.
To the online support, an offline one is added, in the technological set-up created to entertain the thousands of people who arrive in Trieste during the event. "Navigazioni" in 2017 and "C'ero Anch'io" in 2018 are the names chosen for the artistic and innovative installations conceived and created by IKON in partnership with Samsung, which amazed visitors with virtual reality and interactive experiences.
Responsive and Mobile First
The Barcolana website was developed with a "responsive" approach from a Mobile First perspective. Mobile users in fact now generate the majority of accesses and require a design that offers the best User Experience even on smartphones and tablets.
Barcolana Newsroom
A single, constantly updated area that announces the initiatives, events and all the news related to the event.
Technological installation of the Salone degli Incanti in Trieste
Design of the set-up and creation of digital experiences for the entertainment events "Navigazioni" (2017) and "C'ero Anch'io" (2018), with areas dedicated to Virtual Reality.
Barcolana Shop
The new Ikon e-commerce, where you can directly buy Barcolana branded products: from glasses to beach towels, from bags to cups, from boat glasses to the iconic posters of the regatta, to the book dedicated to the fifty years of the event.
To realize Barcolana's digital projects, IKON has deployed a team composed of:
- Interior Designer
- Account
- UX/UI Designer
- 3D artist
- Project Manager
- Creative Director
- webDesigner
- Video Director
- PostProduction & VFX Specialist
- Software Architect
- Web Developer
- Mobile Developer
- Back-end Developer
- AR / VR Developer
- Web Marketing Specialist
All projects