Generali Real Estate /
City Life Shopping District
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VR for the Real Estate sector
City Life Shopping District is the largest urban shopping center in Italy, with an area of 32,000 square meters and over 100 stores.
Generali Real Estate has chosen Ikon to present the project at 360 degrees: 3D modeling and rendering of the entire complex, virtual reality presentation of commercial spaces, creation of a presentation video and a dedicated website.
This was an innovative digital approach that allowed the Generali RE staff to promote and sell commercial spaces even before the entire complex was built.
The quality and realism of 3D reconstructions has contributed to fully exploiting all the functional and aesthetic characteristics of the District.
The Virtours platform features, such as control via tablet and on-screen mirroring, have also facilitated the management of presentations to potential customers, both in one-to-one meetings and during trade shows and industry events.
3D rendering
The building complex was entirely rebuilt in 3D starting from the project CAD files. Particular care and attention has been paid to the rendering of materials, lighting, vegetation and people.
Virtual Tour
The 3D models were used to generate an interactive virtual tour that crosses the most significant environments of the center: commercial galleries, food courts, squares, shops. All this was made possible by Ikon's Virtours platform.
Website
To complete the digital strategy for the launch of the shopping center, Ikon has also created a dedicated website.
To create the integrated communication tools dedicated to City Life, IKON has deployed a team composed of:
- Account
- UX/UI Designer
- 3D artist
- Project Manager
- Creative Director
- webDesigner
- Video Director
- PostProduction & VFX Specialist
- Web Developer
- Mobile Developer
- Back-end Developer
- AR / VR Developer
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